{"title":"J Beverly Hills Platinum","description":"\u003cp\u003e\u003cspan\u003eJ Beverly Hills Platinum is the optimum treatment system for reconstructing, restoring, and healing damaged hair.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"detail-texturizing-paste","title":"J Beverly Hills Detail Texturizing Paste 2.0oz","description":"\u003cp\u003eJ Beverly Hills PLATINUM DETAIL texturizing paste offers brushable hold and texture with a semi gloss finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e: Apply a small amount evenly through lightly dampened or dry hair. Comb through for more even distribution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible hold\u003c\/li\u003e\n\u003cli\u003eProvides semi gloss finish\u003c\/li\u003e\n\u003cli\u003eReworkable hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMicrocrystalline Wax\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBreaks up oil on hair shaft, creates a smoother viscosity and elasticity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelps Prevent breakage, shields hair color from sun damage and stimulate healthy hair growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCastor Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the best oil to enrich the scalp. It contains richinoleic acid and omega-6 fatty acid.  These ingredients help increase blood circulation at the scalp and improve hair growth.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":42685629956287,"sku":"DP2","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/detail_2oz_3000x_dd3cd71e-b0e7-4cf3-9b5e-a1bf57e541aa.webp?v=1705282982"},{"product_id":"platinum-hydrate-conditioner","title":"J Beverly Hills Platinum Hydrate Conditioner","description":"\u003cp\u003eFormulated to infuse the hair with moisturizing agents to achieve smooth and healthy results. Its formula helps restore manageability while adding shine. Paraben-free, colour-safe.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"3.4oz","offer_id":42685631135935,"sku":"HC3","price":14.0,"currency_code":"USD","in_stock":true},{"title":"12oz","offer_id":42685631168703,"sku":"HC12","price":35.0,"currency_code":"USD","in_stock":true},{"title":"32.0oz","offer_id":42685631201471,"sku":"HC32","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/Hydrate_conditioner_12oz_3000x_df80cebe-332c-473c-b42f-52e92806c156.webp?v=1705311362"},{"product_id":"5-in-1","title":"J Beverly Hills Platinum 5 IN 1","description":"\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003ePlatinum 5 in 1 is designed to repair, moisturize, repel humidity, eliminate frizz and protect your client's hair from UV rays.\u003c\/p\u003e\n\u003cp\u003eTo use Platinum 5 in 1 Apply a nickle to quarter size amount into palm, emulsify then work into towel dried hair starting from ends up to roots then style to your desired look. \u003ca title=\"5 n 1 in action\" href=\"https:\/\/youtu.be\/CVhulU1ylJc\"\u003eClick here\u003c\/a\u003e to see it in action.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoconut oil adds moisture, smooths and seals your client's hair promoting hair renewal.\u003c\/li\u003e\n\u003cli\u003eProtection against UV rays and other damaging environmental factors.\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants and emollients.\u003c\/li\u003e\n\u003cli\u003eAllows for styling at higher heat without adverse damage.\u003c\/li\u003e\n\u003cli\u003eBotanicals: grape seed oil, coconut oil.\u003c\/li\u003e\n\u003cli\u003eHumectants that protect against humidity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"J Beverly Hills","offers":[{"title":"3.4oz","offer_id":42685631234239,"sku":"P513","price":16.0,"currency_code":"USD","in_stock":true},{"title":"8oz","offer_id":42685631267007,"sku":"P518","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/5in1_8oz_3000x_5206f4ef-f1b1-4f42-8bf0-ba7ee441d145.webp?v=1705310857"},{"product_id":"perfect-body","title":"J Beverly Hills Perfect Body 8oz","description":"\u003cp\u003eJ Beverly Hills PLATINUM PERFECT BODY is a weightless style revitalizer and volume primer for beautiful voluminous hair. This nutrient-rich volume conditioning spray builds Perfect Body, while improving the health of the hair. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Spray lightly in small sections throughout the root area on 80% towel-dried hair. Blow dry with round brush and get that Perfect Body. Can be used at the end of the day to revitalize your style. Prep hair with Platinum Volume Shampoo and conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e \u003cbr\u003eHydrolyzed Wheat Protein \u003cbr\u003ePrevents the buildup of static, while conditioning the hair. \u003cbr\u003eHydrolyzed Silk \u003cbr\u003eReplenishes the hair with cysteine, and contains low molecular weight, which creates extra volume.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":42685631725759,"sku":"P-PBSpray","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/perfectbody_8oz_3000x_a43c5d26-8b6e-4e9e-b827-7f4787f3f5e1.webp?v=1705310750"},{"product_id":"shape","title":"J Beverly Hills Platinum Shape","description":"\u003cp\u003eShape Finishing Spray is formulated with walnut, almond and vanilla extracts to protect against free radical damage. This medium hold working hairspray with remarkable high shine adds volume and control with a dry finish.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"3.0oz","offer_id":42685632217279,"sku":"S3","price":16.0,"currency_code":"USD","in_stock":true},{"title":"8.0oz","offer_id":42685632250047,"sku":"S8","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/products\/Shape2_copy.jpg?v=1702860179"},{"product_id":"mousse-9-0oz","title":"J Beverly Hills Platinum Mousse 9.0oz","description":"\u003cp\u003eGive hair instant volume with Platinum Mousse, ideal for medium to fine hair. This weightless volumizer gives body and lift without any stickiness.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":42685632282815,"sku":"M9","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/products\/Mousse2.jpg?v=1702860181"},{"product_id":"shine-5-0oz","title":"J Beverly Hills Platinum Shine 5.0oz","description":"\u003cp\u003eShine Reflective Spray produces a weightless, mirror-like shine on your hair, instantly revealing glamorous healthier looking locks. Sunflower and kernel oil help protect against damage as it replenishes moisture and creates that lustrous finish.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":42685632315583,"sku":"SS5","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/products\/shine2.jpg?v=1702860183"},{"product_id":"matte-4-2oz","title":"J Beverly Hills Platinum Matte 4.2oz","description":"\u003cp\u003ePlatinum Matte Texture Spray gives you that sexy, tousled, undone look. The invisible, dry formula uses natural minerals to build unbelievable volume for full glamorous hair. Our exclusive polymer blends bond to the hair for incredible texture without a sticky feel. The results are fuller hair with a matte finish.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":42685632348351,"sku":"MS4.2","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/products\/matte2.jpg?v=1702860186"},{"product_id":"revive-oil-1","title":"J Beverly Hills Platinum Revive Oil","description":"\u003cp\u003eRevive Oil is the final step in recovery from level 4 hair damage. Revive Oil is the unique combination of \u003cstrong\u003eCoconut oil\u003c\/strong\u003e which offers the highest level of moisture retention, \u003cstrong\u003eArgan oil\u003c\/strong\u003e which contains antioxidants that protect the hair from cuticle damaging free radicals and environmentally damaging effects of the day to day life and \u003cstrong\u003eGrape Seed oil\u003c\/strong\u003e to strengthen and smooth the cuticle. Revive Oil is also enriched with vitamin E and amino fatty acids.\u003c\/p\u003e\n\u003cp\u003eUse Platinum Shampoo, Nourish Reconditioner, Repair Treatment and Revive Oil to correct level 4 damage. Platinum Shampoo is formulated to improve elasticity rebalance the pH level of the hair and lock in the effects of the Repair Treatment and Revive Oil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003estrengthens elasticity\u003c\/li\u003e\n\u003cli\u003ehumidity protection\u003c\/li\u003e\n\u003cli\u003enourishes damaged hair\u003c\/li\u003e\n\u003cli\u003erestores shine\u003c\/li\u003e\n\u003cli\u003eheat protection\u003c\/li\u003e\n\u003cli\u003eLevel 4 damage; elasticity loss\u003c\/li\u003e\n\u003cli\u003ebotanicals: coconut oil, argan oil, grape seed oil\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"J Beverly Hills","offers":[{"title":"3.4oz","offer_id":42685632413887,"sku":"RPO3.5","price":45.0,"currency_code":"USD","in_stock":true},{"title":"8.0oz","offer_id":42685632446655,"sku":"RPO8","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/Revive_8oz_3000x_2ee1a95d-5b8c-4e34-bee3-30d0e0f3205e.webp?v=1705312276"},{"product_id":"platinum-repair-treatment-4-68oz","title":"J Beverly Hills Platinum Repair Treatment 4 - .68oz","description":"\u003cp\u003eUse Repair Treatment to correct level four damage. Repair Treatment is formulated to strengthen and reform lost protein bonds in hair as well as to detoxify the hair follicle. The Repair Treatment comes in a four pack. Each vial is enough for one treatment. Use in your chair or send your client's home with a vile or a four pack to perform the treatment themselves.\u003c\/p\u003e\n\u003cp\u003eUse Nourish Reconditioner to attach proteins to the newly formed bonds formed by Repair Treatment.\u003c\/p\u003e\n\u003cp\u003eUse Platinum Shampoo to protect the the hair from free radical damage, keep the proper pH balance and maintain the effects of the Repair Treatment.\u003c\/p\u003e\n\u003cp\u003eDirections: Once a week snip off the tip of the dispenser and apply a few drops directly to the scalp. Dispense a portion into the hands and apply to the hair from the ends up. Apply the remainder of the vial directly to patches of hair with greater damage. Massage in to hair and scalp with fingers. Use the J Beverly Hills Paddle Brush to further stimulate and cleanse the scalp and to evenly distribute the Treatment to all parts of the hair shaft. Leave in hair for 20 minutes. Moisten hair and apply Platinum Purity Shampoo then rinse.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20 minute at home intensive treatment\u003c\/li\u003e\n\u003cli\u003einternally detoxifies hair follicle\u003c\/li\u003e\n\u003cli\u003eimproves manageability\u003c\/li\u003e\n\u003cli\u003eimproves circulation\u003c\/li\u003e\n\u003cli\u003ereplenishes and rebuilds\u003c\/li\u003e\n\u003cli\u003ebotanicals: coconut oil\u003c\/li\u003e\n\u003cli\u003elevel 4 damage; elasticity loss\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"J Beverly Hills","offers":[{"title":"Default Title","offer_id":42685632479423,"sku":"RT4","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/repair_068oz_3000x_3951bff0-f5fe-4dd1-8703-cfbf5e6190a9.webp?v=1705312149"},{"product_id":"nourishing-masque","title":"J Beverly Hills Platinum Nourishing Masque","description":"\u003cp\u003eFormulated with moisturizing extracts to provide a replenishing deep moisture treatment for the hair. It protects against damaging elements and contains antioxidants to keep hair healthy and smooth. This paraben-free formula is perfect for both natural and colour-treated hair.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"2.0oz","offer_id":42685632512191,"sku":"NM2","price":16.0,"currency_code":"USD","in_stock":true},{"title":"6.0oz","offer_id":42685632544959,"sku":"NM6","price":47.0,"currency_code":"USD","in_stock":true},{"title":"16.0oz","offer_id":42685632577727,"sku":"NM16","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/NM_16oz_3000x_b52e65b3-ac8a-455d-a732-dfa1c8c6765d.webp?v=1705311977"},{"product_id":"platinum-hydrate-shampoo","title":"J Beverly Hills Platinum Hydrate Shampoo","description":"\u003cp\u003eFormulated to infuse the hair with moisturizing agents to achieve smooth and healthy results. Its formula thoroughly cleanses while repairing split ends, restoring manageability and adding shine. Suitable for both natural and colour-treated hair. Sulfate and paraben-free.\u003c\/p\u003e","brand":"J Beverly Hills","offers":[{"title":"3.4oz","offer_id":42685632610495,"sku":"HS3","price":14.0,"currency_code":"USD","in_stock":true},{"title":"12.0oz","offer_id":42685632643263,"sku":"HS12","price":35.0,"currency_code":"USD","in_stock":true},{"title":"32.0oz","offer_id":42685632676031,"sku":"HS32","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/Hydrate_shampoo_32oz_3000x_89de1649-740e-4040-91b6-f8c6f7dd7770.webp?v=1705311477"},{"product_id":"platinum-volume-conditioner","title":"J Beverly Hills Platinum Volume Conditioner","description":"\u003cspan data-mce-fragment=\"1\"\u003ePlatinum Volume Conditioner is a gentle and strengthening conditioner that helps boost volume. Colour-safe and Paraben-free. \u003c\/span\u003e","brand":"J Beverly Hills","offers":[{"title":"3.4oz","offer_id":42685632708799,"sku":"VC3","price":14.0,"currency_code":"USD","in_stock":true},{"title":"12.0oz","offer_id":42685632741567,"sku":"","price":35.0,"currency_code":"USD","in_stock":true},{"title":"32.0oz","offer_id":42685632774335,"sku":"VC32","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/6831\/4559\/files\/VolumeConditioner_12oz_3000x_f34836a5-596c-4bd4-9d4e-45e47773207f.webp?v=1705312642"},{"product_id":"platinum-volume-shampoo","title":"J Beverly Hills Platinum Volume Shampoo","description":"\u003cp\u003ePromotes weightless volume, while gently cleansing your hair. 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